Resources
Unlock the latest technologies, innovations, and trends with our insightful resource hub. We've got you covered with in-depth blogs, top news, and compelling infographics.
Blogs
What is Content Mapping? How it will Help your Business in 2024?
Content mapping is a technique which helps you to understand and organize the content of a website. It plays a valuable part in your...
Marketing Automation – Upgrade your Business
Lead generation is the method or process of capturing and stimulating interest in a service or product to develop a sales pipeline. The generation of leads is based on expanding the database of a brand with the contacts of people or companies potentially interested in the product.
Which CMS Platform is best for your Business, Magento or WordPress?
As WordPress continues to evolve, it will continue to provide a much reliable content marketing channel while Magento remains to be the ultimate choice for commencing e-commerce businesses.
Google Search Console: Is this the end of the long tail analysis?
Google re-branded its Google Webmaster Tool as Google Search Console. In 2018 January, Google introduced the new version of its Search Console, with a refreshed UI and improvements. Long-tail keywords could be used for ad copies going towards the end of sales funnel which will help bring in leads that will have a higher chance of conversion.
How to Optimize your Personalization Campaigns with Predictive Targeting
Predictive Targeting analytics is a method of applying a predictive model to data; learning from the...
Advertising Investment Forecast for 2024
According to forecasts, advertising spending in 2019 will experience lower growth than in 2018. Growth is slowing, but budgets continue to increase, for the 10th consecutive year.
Privacy by Design: Solutions to protect your Users data?
We live in an environment where the technology is changing rapidly, adapting to these innovations is not an easy task. Each time a new feature is added, it must be ensured that this feature and the elements fulfil the requirements of the checklist.
Trends and Best Practices for Content Marketing
Developing a plan based on data while keeping in mind the needs of your customers helps you to be more agile. And being agile empowers you to practically test new things without having to brainstorm on every new technology you read about on internet.
Microsoft to launch Chromium-based browser. Is it the End of Microsoft Edge...
Microsoft confirms the rumours that it is working on a Chromium-based browser to replace Edge. Microsoft is developing a new web browser around Chromium, the same open-source Google uses for...
What do the cloud wars mean for enterprises?
Past few years have seen a battle for control of the cloud amongst the three market leaders: Amazon, Microsoft and Google. Amazon could’ve claimed the title back in 2015 with a majority 30 percent IaaS market share ..
